I started Beauti by Design Cosmetics because, honestly, I felt a very strong nudge to do so. See, I've been in the makeup industry for many years from selling for several different companies to becoming a makeup artist. I never thought I had it in me to do something "big" with my passion. I mean, come on, what can a stay at home mom of 3 really accomplish? Can little old me truly make a difference in people's lives?

That's why I decided to take the jump and create a Latina and female owned cosmetics company, to show women all over the world, including my 2 beautiful daughters, that they CAN! I've always told my children that they can accomplish anything they put their mind to if they work hard for it.

Along the way, I have struggled with the ebb and flows of building a business from the ground up. I have even documented my journey on social media to show that it's not easy, but it's worth it. Through mental health issues, medical emergencies, and just plain old life, the day has finally come.

-Amanda Rodriguez, Founder